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To create a successful coupon ad campaign, you need to develop a coupon marketing strategy, create attractive coupons, form a distribution plan, and then optimise and track the results of your campaign.
Establish Your Coupon Marketing Goals and Strategy
Coupon ads can be used for a number of other purposes. For example, using an exit-intent pop-up coupon such as Pepperfry coupons, Swiggy promos can decrease abandoned carts and potentially save a lot of lost revenue. Exit-intent pop-ups usually convert at around 15%, especially if you turn off the email capture. Other common coupon advertising objectives include:
To increase brand awareness
To increase impulsive purchases,
To remain top-of-mind(reminder advertising) (reminder advertising)
To generate loyalty
To incentivise an action, such a review
Once you have identified your goals, you can then define your coupon marketing strategy. This involves choosing which of the various types of coupons, which include print coupons, digital coupons, and discount codes, will best support your goal.
For example, a business trying to increase email campaign open rates as a goal might adopt a digital coupon strategy to incentivise their target audience and increase conversion rates. This strategy works well for this goal because 81% of online shoppers enjoy getting emails announcing promos and other discount offers.
Each type has its benefits and drawbacks. Physical coupons come with costs such as printing and distribution, while digital coupons can be sent through text messages, email, and social media. Digital coupons are quite easy to send, but they can get lost in the saturated sea of emails in most inboxes nowadays.
Make certain that your coupon design is appealing
According to the research, 89% of millennial consumers would try a new brand if they were offered a coupon or discount. However, the best-performing coupons feature several key components in their design besides offering a value to the consumer. Here are a few things to consider when designing a coupon ad to make them more enticing, which will increase your campaign’s chance of success:
Coupons depend on people seeing them, and in a noisy world flooded with advertisements and stimuli coming from every direction, you need to create an eye-catching and visually appealing coupon. In many cases, it’s worth it to hire a graphic designer to ensure your coupon does just this.
It contains a clear message: On top of looking good, it also needs to have great copy. It’s key to have one clear marketing message. In short, people need to be able to quickly understand what your coupon is offering at a glance.
Includes a single call to action: Now that you've piqued your audience's interest, it's time to close the deal. Include a call to action (CTA) to get people to take the next step, whether that’s a live link to the product you’re promoting for a digital coupon, a coupon code such as , Rapido promo code. etc, or directions to show the ad to a cashier the next time they visit your business.
Lines up with an event: Running relevant holiday promotions is a good business move. People love a good holiday sale, no matter when it is. Keep an eye out for upcoming events and create a coupon code to distribute during those occasions. Take advantage of the opportunities to run holiday promotions that your customers will look forward to year after year.
Creates a sense of urgency: In order to incite action, coupons are meant to be a short-term offer—otherwise, they would just be a pricing strategy, not a form of advertising. There are two main ways to create a sense of urgency: either by offering the coupon for a limited time, or offering a certain number of coupons.
Suggests exclusivity: In addition to scarcity, exclusivity is another common component in coupon advertising. For example, a business may offer special coupons to its followers or loyalty programme members in order to entice others to want to become followers or members.
Create a distribution strategy and a coupon advertising campaign
As more and more companies use coupons to help sell their products, so too has the number of available distribution channels. The best place for distributing your coupons will depend largely on the type of business you run, your audience, your advertising objective, and your overall coupon marketing strategy. As with any form of advertising, you want to choose the distribution channel that best aligns with your target audience and your advertising goal or objective.
It may also be worthwhile to use more than one channel of distribution for more exposure. For example, if you want your ad to serve as a reminder to customers you already have, you can share your coupon with your social media followers and email list.
No matter where you choose to give out your coupons, keep in mind that every offer needs to be timely, relevant, and seen as having value in order to get the most exposure and increase customer follow-through.
Places to Distribute Coupon Ads & Discount Codes
There are a number of options when it comes to distributing print or digital coupons to promote your small business. The most common are:
Mobile apps: If your business has a mobile app, you may be able to display digital coupons to your audience in multiple ways. These include app pop-ups and splash pages, push notifications, and text or email marketing.
Coupon books: Coupon books can be distributed through direct mail, at events, or given away as part of a customer loyalty programme. Coupon books are also a great way to build brand awareness, especially in local communities.
Email campaigns: Coupons such as , Nykaa deals. etc, sent via email marketing can be used to generate new business, reconnect with lapsed customers, incentivise repeat business, or reward customer loyalty. In fact, 45% of consumers want to get promotions for food and groceries via email. If you go this route, make your life easy and use one of the best email marketing platforms to automate and track performance.
Social networks: Two of the top reasons people follow brands on social media are to learn about new products and get special offers. So share your coupons and discount codes on your Facebook business page, Facebook groups, Twitter, Instagram, and any other social media platforms you use. You can include them in organic posts, but using advanced audience targeting, distributing them through social media ads is the best way to get them into the hands of your ideal customers.
Newspaper: Print coupons have been widely used since Coca-Cola issued the first coupon in 1887 and, yes, newspapers are still used to distribute coupon advertisements today. Local newspapers provide local businesses with a great way of reaching customers in their area through coupon marketing. Learn more about newspaper ad costs and what factors are involved.
Direct mail: Another classic coupon marketing strategy is direct mail. For example, postcards are a great way to deliver coupon ads that are cost-effective and eye-catching. Get instant pricing for your postcard specs by visiting VistaPrint, or for more information, check out our article on direct mail marketing ideas.
In-person: Of course, every business with a physical location—or selling products in one—should also consider distributing their coupons in-person. This too can be done in a number of ways, depending on your business, but can include anything from coupons on receipts to coupons on product packaging.
If you’re looking to build brand visibility, consider using a coupon site such as Askmeoffers or CouponsABC. People are visiting these platforms—there are 24 million active users on Askmeoffers alone—to find deals from businesses and brands they’ve never heard of. What’s more, this includes local businesses, such as a restaurant or hair salon, giving brick-and-mortars a way to leverage coupons online to attract new customers.
How do I create a coupon on my Facebook Business Page?
Facebook Business Pages have a tonne of features and capabilities, one of which is the ability to create a coupon or discount that can be shared with your followers. To do this, log in to Facebook and navigate to the Ads Manager. Then, begin the process of creating a new ad, and when you find the section labelled "Offer," switch the toggle button to on. Follow the steps from Facebook, or if you don’t yet have a business page, start by learning how to create a Facebook Business Page.
How do coupons attract customers?
Coupon marketing attracts new customers by creating an incentive for them to try your business. Offering promotions or discounts at strategic moments can dramatically increase conversions. As part of your small business's marketing strategy, they can also be used in conjunction with referral lead generation. For example, service-based businesses like salons often extend a with a matching or comparable reward for the referring client.
Bottom Line
Just about any type of business can use coupon advertisements to grow sales and gain new customers. Your success will depend on the quality of your campaign, its timing, and the extent to which you can get customers to redeem your coupons.
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